I’ll admit that when I was tasked with sitting down and providing you with a brief bio about myself, it was pretty tough. Where do I start? What’s the most relevant information that you all would even care about?

Let’s be honest, you mostly care about how I can help you succeed and want to know that you can trust me to get it done. So with that being said, I want to tell you the short version of my journey & how Underdog New York can help you grow your business to become a 6+ figure company.

I was born and raised in Sleepy Hollow, NY. My family migrated to the United States from Ecuador in 1990, growing up we had limited resources so I’m no stranger to the classic underdog story. Soccer was my escape and I always knew I had to work harder than the person next to me. Thankfully, I was recruited to play at Manhattan College and graduated with a Business degree majoring in Marketing in 2014. I’ve spent almost a decade working in various Sales Executive roles within the Coca-Cola North America organization, building high level strategic business plans & executing them throughout the Northeast Market. I’ve worked on brand teams such as Fairlife, BodyArmor, Powerade, Zico Coconut Water, Honest Tea, Hubert’s Lemonade, etc… where I have helped generate more than +$100M in revenue on a yearly basis.

I’ve been blessed to work & learn alongside some of the most creative people in the world. As a kid, never in a million years would I have thought that this is what I’d be doing for a living. Working for one of the biggest companies in the world and leading multi-million dollar business plans? For someone like me, where I come from…. this doesn’t really happen. This challenged me to ask myself “how can I help people that grew up with limited resources like myself achieve their business goals & aspirations?”

Well, the last few years (as a side hustle) I’ve helped generate more money, more clients & increased brand awareness for start-ups in different industries such as: Food & Beverage, Construction, Janitorial Services, Transportation, Clothing, E-Commerce + more. Seeing all the success and happiness I’m bringing to clients, I figured it’s time to make this side hustle official.

If you’re looking to start a new business, if your existing business is stuck and needs Marketing support, Underdog New York will provide you with the best Marketing + Branding Strategies, Website Design, Social Media Management & SEO growth that you need in order to take your business to the next level. If you’re someone who knows how to Grind, Hustle & Execute, let me help you turn your dreams into reality!